There is way too much stuff to learn and do, so how can you apply an effective content based product strategy without any excuses? I know is hard but the rewards are way worst the effort!
I know you have ever felt totally swamped, to the point?of being so overwhelmed that you just give up and quit, well,?you are so not on your own. I've been there!
It really is one of the most common reasons that people?give up and lose interest is just no clear steps, strategy or goals to follow through.
In fact, some of the most popular information products on the market that well known experts?have created are popular just because?of the simple 1,2,3 step simple learning format they have used.
The difference it makes when you have a step by step?plan to follow is just amazing. People, including myself love this type of content because turns the information into a very resourceful tool.
That's why in today's post I want to talk about simple but strategic product creation and information marketing. Here are some tips you should follow to create content rich products for your target audience:
1. Make the?actual ebook, course, or training fairly straight forward. Go direct to the point and make it actionable.
2. If you outsource the creation of the content or bought exclusive rights to PLR or MRR goods you could?probably increase its value by smartened up the information a little. Include facts, charts, poll results, case studies, guess articles, etc., anything to make the content unique and useful.
3. Make sure to create the content with a bit more?clarity. Yes, make it as clear and easy to understand that a even a 4th grader can get what you are teaching. Don't get me wrong if you writing content for lawyers or doctors you might want to increase the grade level.
4. Why don't you offer a complementary download or access to some of your friends or top social media followers, let them have a look at it?and see if there are things that they could do to the?content to make it more step-by-step or valuable, get the feedback and improve what needs to be improve. This way you can deliver a better paid infoproduct to your paying customers.
If you give that a go, well.. there you go, you will have a ready to go product, that people will not only?love to buy or get for free if you are using it to get email newsletter subscribers, but will actually help?other people get closer to the goals they have probably?not even set yet.
Now is your turn to show them how.
Success wishes,
Luis Galarza,
The Free Internet Marketing Dude!
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