Tips For Flacks From A Former Hack

There are two kinds of stories: great ones and the ones that have to be pitched. This article isn?t about great stories. I have a lot of fond memories from TechCrunch -- being there when the YouTube acquisition broke, covering the rise of Y Combinator, and generally speaking to people a recent college grad had no right chatting with, let alone interrogating about their company. However, getting pitched wasn?t one of them. Pitching the press is a lot like trying to close any other business deal -- sans the excitement of any money changing hands. In fact, "selling" a pitch means creating more work for the writer, who has to dig into the details of your pitch and craft a story.

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